Marketing and Advertising | Vicenza Area, Italy, IT
Currently I am a Marketing Manager, with a particular focus on digital/interactive media.
My background is in the marketing communication field, with a Master degree in Marketing and Communication. I practiced since 1999 on web marketing & digital strategies for medium and big sized companies active in different markets; I am able to manage the whole media planning & buying process, starting with client's objectives through target analysis, strategic planning, budgeting, implementation and monitoring/reporting of campaign performance.
I am experienced both in online and offline marcom strategies and I am confident with tools for online advertising management and measurement.
During my career I also faced market research activity in the media landscape, establishing on Nielsen Media Research database.
- Advertising Management and Media Planning
- Market and Target Analysis
- Marketing Strategy and Product Marketing Management
- Web Marketing and Web Content Management
- Web Design and Web sites/Intranet contents updating
- Project Management skills
- Understanding of business drivers and alignments of Communication Strategy with business requirement
- Good knowledge of the Advertising and Communication scenario
- Entrepreneurial kind of person
- Document Management
Specialties: Sales, Marketing & Advertising, Internet Marketing, DMS, Document Management, Gestione Documentale, CMS, SEO, Marostica